The TF1 group is accelerating its push into digital by taking a 6.1% equity stake in Studio71, a MCN (Multi Channel Network) with over 6 billion video views per month and 1,100 channels. Studio71 is a subsidiary of ProsiebenSat.1, a major media group in Germany.
This partnership forms part of a pan-European alliance, with ProsiebenSat.1 simultaneously entering into a similar arrangement with Italy’s Mediaset, a private-sector media group in Italy. This tie-up between three major players on the European broadcasting scene will enable Studio71 to aggregate a quality, high-powered audience and build new relationships with the major international platforms. It will also give Studio71 the capability to offer talented web creatives international exposure in the USA, Germany, Italy, the UK and France, and to deliver global marketing solutions to advertisers.
For the launch of Studio71 in France the TF1 group will use Finder Studios, of which it is a shareholder alongside Makever. Studio71 is to become a strategic shareholder of Studio71 France to accelerate its development. Finder Studios has a portfolio of 70 web content creators and 200 million video views per month in the beauty and style niche, and for humour. Short spin-offs from TF1 group programmes will add a seam of premium content to the Studio71 offering, with strong potential for building audiences and user loyalty. This new entity will also draw upon the editorial and marketing expertise of the international teams at Studio71, especially in Germany and the United States.
Digital video content sourced from the alliance will be commercialised in Francophone territories by TF1 Publicité, the TF1 group’s advertising airtime sales house. Studio71’s international content, which already generates over 60 million video views per month in France, will be incorporated into TF1 Publicité’s commercial offerings. This deal reinforces TF1 Publicité’s push into new audience segments.
This transaction is subject to clearance from the German and Austrian competition authorities.
This investment represents a key plank in the TF1 group’s digital strategy, and addresses three major ambitions the company has set:
Gilles Pélisson, Chairman & CEO of the TF1 group, says: “Taking an equity stake in Studio71 positions the TF1 group in the global digital ecosystem alongside two major European media groups. And becoming the operator of Studio71 in France strengthens the TF1 group’s position in multi-platform online video.” (1/17)
photo: Gilles Pélisson, Chairman & CEO of the TF1 group ©TF1