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Keith Wymbs, Elemental

Elemental runs for 4K and IP-based services

Elemental Technologies, announce plans to showcase disruptive innovations for next generation video distribution and at IBC2015 (Hall 4, Stand 4.B80, RAI Exhibition and Conference Centre) and to join in “ 4K 4Charity Fun Run” in Amstel Park.

In addition to its full product suite, Elemental Technologies announce an  MPEG-DASH implementation, automatic provisioning of live channels in the cloud, CDN-independent ad insertion, “second-generation” 4K with high dynamic range (HDR) and workflows for better optimizing content monetization.

“The future is now: MPEG-DASH is widely deployed, 4K UHD services are coming online and HDR is making an entrance,” said Keith Wymbs (photo), chief marketing officer for Elemental. Other Elemental demonstrations at IBC2015 include a variety of live and file-based 4K and HEVC streaming applications, virtualized and cloud-based services, and linear video workflows featuring high-quality encoding integrated with advanced system management and the industry’s only 4K HEVC statistical multiplexing solution.

Elemental Delta demonstrations highlight just-in-time packaging, ad insertion, DRM for multiscreen video distribution, live-to-linear VOD and timeshift capabilities, such as catch-up TV, start-over TV, nPVR and delay TV. Elemental Delta demonstrations also focus on enhancing services and monetizing content with advanced capabilities such as solutions for ad blocking and faster time to replays.

photo: Keith Wymbs, Elemental

Elemental, co-founding sponsor Ericsson and association partner IBC are hosting the 4K 4Charity Fun Run (Foto) on September 12 at 7:30am in beautiful Amstel Park in Amsterdam. The 4K 4Charity Fun Run at IBC2015 celebrates major Ultra HD achievements by global media and entertainment industry leaders and the technology vendors who support them. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than $60,000 for global charities,. (7/15)

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