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Dan Marshall, senior vice president, worldwide sales and service, Elemental Technologies selects Elemental for 4K VoD

Elemental Technologies, expert in software-defined video solutions, announced that has selected its video processing solutions to power its new 4K video-on-demand (VOD) services. The agreement expands the broadcaster’s existing deployment with added video infrastructure to process streaming 4K content with HEVC compression. provides digital platforms and services for Brazil’s Grupo Globo, connecting online audiences to the array of publishing, video and data properties like Globo TV’s broadcast networks, film studio Globo Filmes and over-the-top television service Globo Play. As part of its services, provides VOD services for programs produced by more than 100 affiliates across Brazil. has used Elemental encoding solutions for more than five years. To address its market for 4K video, sought to launch 4K VOD services as quickly as possible. “Our research told us a new 4K service would only win a market if it provided a new and engaging level of quality,” said Igor Macaubas, product manager, online video platform for “Elemental demonstrated that it could extend its high level of quality to 4K workflows, meeting’s requirements for performance, interoperability and reliability while incorporating the HEVC codec.”

The new deployment adds new Elemental Server transcoders to the existing solution comprising Elemental Live, Elemental Server and Elemental Conductor products, with Elemental APIs simplifying integration with other systems, boosting workflow efficiency and supporting a rapid time-to-market for’s new 4K service.

HEVC, the high-efficiency video codec, provides excellent compression ratios, making online delivery of 4K video a practical proposition. Elemental’s software-defined video approach allows HEVC encoding to be implemented in dedicated appliances, virtualized in a data center or hosted in the cloud, whether supporting real-time streaming or batch-processed file conversion.

“Consumer interest in 4K video is quite high thanks to new large-screen smart TVs,” said Dan Marshall, senior vice president, worldwide sales and service for Elemental. “Consumers want the highest quality content and HEVC over broadband is the best way to deliver it. Elemental has the tools video processing, signal management and integration APIs, to build such 4K video delivery systems.” (2/17)


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