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NVP to Enter a Joint Venture with HiWay Media

NVP to Enter a Joint Venture with HiWay Media

Italian production company NVP will combine forces with innovative start-up HiWay Media to provide a comprehensive end-to-end media service for a range of clients, handling everything from the point of content creation to content delivery. The transaction is expected to close by April 30, 2021.

NVP is operating in the field of event and sports production for nearly 15 years and maintain a fleet of three 4K OB vans. The new partnership will allow NVP to yet further extend their service provision and cement their position as innovators and market leaders, providing end-to-end solutions to media companies, federations, leagues, clubs, event organizers and promoters.

Through the collaboration, NVP will be able to take advantage of the innovations that HiWay Media have made in the field of streaming and OTT delivery, with a business model based on a tailored, customer-centric, fully configurable and flexible approach to network control and content delivery. Indeed, HiWay’s successes in this field – with projects already undertaken in Italy, Spain and Germany – have been recognised through the 2020 SportsPro OTT Awards, in the ‘Best Tech Start Up’ category. 

For HiWay Media, the central benefit will be the ability to achieve much swifter market penetration of their innovative OTT delivery solutions, building on the back of NVP’s already-extensive client base, including as it does DAZN, Endemol, Eurosport, Ferrari, IMG, Infront, ISU, Magnolia, Mediapro, Mediaset, Olympic Broadcasting Services, Rai, Sky Italia and the UEFA.

The joint venture, which has in part been facilitated by IES Italia (an incubator and tech holding company), fuses together parts of NVP’s operations with those of Tangram Technology – experts in blockchain-based transcoding. Resultantly, whilst HiWay Media technically represents a start-up, with all of the agility and innovation mindset that comes with this – it also rests on a well-established base of industry knowledge and expertise.Together, the two companies will be able to deliver a comprehensive and seamlessly joined-up set of media services to clients, reducing the complexity and error that can come from working with disparate providers.

Moreover, with both entities maintaining a heavy focus on fan engagement and user experience – key elements within live event and sports production – clients will gain the capacity to create and deliver content that is not only technologically seamless, but which uses creativity and innovation to directly improve the content consumer’s experience.

Ivan Pintabona CTO of NVP commented: "At NVP, we have always maintained a well-defined future focus, and HiWay Media is integral to the culmination of our strategic five year vision; the ability to provide current and future partners with a complete and coordinated pool of services. This not only makes their media chains more efficient, but also providing them with the ability to offer end-users new experiences, new features, and new ways to consume and interact with content.“

Giuseppe Sampino, CEO of HiWay Media said: "NVP is synonymous with innovation and reliability in the market, and as such we are extremely proud to enter their network. In the era of digital revolution, sports and entertainment media play a central role; our mission is to continue to innovate by offering our partners solutions that allow them to streamline and simplify the processes behind video management. Of course, when we talk about live streaming to be delivered simultaneously to hundreds of thousands of users, the challenge is very demanding; HiWay Media comes into play by proposing itself as a digital tailor, developing fully customized solutions that meet every need and which always keep fan experience at the center of each project.“

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