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Visual Unity presents latest OTT technology

Visual Unity presents latest OTT technology

OTT platform and multiscreen solution provider, Visual Unity Global, will showcase the latest versions of its vuMedia and vuMobile platforms at NAB 2014 (South Upper Hall, Stand SU5514).

Winner of the ConnectedWorld.TV award in 2012, and ConnectedWorld.TV bronze in 2013, for the Best Use of Online Video by a Non-Broadcaster, Visual Unity’s vuMedia is an end-to-end OTT platform that allows broadcasters and content owners to control how their brand and assets are managed, delivered and monetized in the multiscreen environment. It delivers live viewing on the web or any mobile or connected device and enables Video on Demand services, social network integration and secures the distribution of content – all of which can be deployed into existing workflows and business processes.

The vuMobile is a cloud-based mobile web publishing and mobile marketing platform. With vuMobile clients can build their own mCommerce (mobile commerce) store presence within 5 minutes. Through a modern responsive design, clients are able to categorize different types of products (for example consumer electronics or e-products) and choose from more than 40 payment systems. vuMobile incorporates capabilities that are designed to mobilize businesses and empower partners and resellers very fast.

The latest improvements to vuMedia and vuMobile included a more streamlined user experience, enhanced payment and advertising capabilities, additional content monetization options, improved statistics, and more.

Visual Unity will also be showcasing their new vuDiscovery service. This option is a recommendation engine integrated within vuMedia, helping content owners and distributors to enhance their revenue streams through search & discovery. It combines viewing and purchasing habits, demographics, a collaborative engine, and other metrics, to provide suggestions that fuel viewing into the long tail.

Tomas Petru, CEO of Visual Unity says: “Visual Unity streamlines the integration of new multiscreen workflows into existing linear processes so that content can be efficiently delivered over the Internet or to any combination of mobile, tablets, laptops, or Smart TVs.”

Gabriel Dusil, Chief Marketing and Corporate Strategy Officer, adds vuMedia and vuMobile was for companies that have been waiting for a cloud based service to monetize their past, present, and future content: “Monetizing content is not just about selling content, it’s about building a business, awareness, and communication strategy around your brand. Furthermore, vuDiscovery further increases the average revenue per user [ARPU], since subscribers that stay longer within an OTT application, will inevitably spend more money”. (3/14)


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