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Next Steps in NextGen TV Deployment

Next Steps in NextGen TV Deployment

On the heels of the initial rollout of NEXTGEN TV broadcasting that has now reached more than 20 cities and 80 TV stations, America’s broadcasters are now planning a push 2021 that will initiate next-generation ATSC 3.0 service in nearly 20 more cities by the end of the summer. Pearl TV and Phoenix Model Market will present the next steps.

Pearl TV, a business group comprised of owners of more than 750 broadcast stations, and the Phoenix Model Market partners announced the plans in the lead-up to the virtual 2021 CES.

“Today, almost 20 percent of America’s TV viewers already have access to NEXTGEN TV broadcasts, and the television broadcasting industry is moving aggressively to expand the reach of NEXTGEN TV in a herculean, collaborative effort to reach over half of American TV viewers by this fall.  Broadcasters are working like never before to launch new NEXTGEN TV channels that offer better picture and more expansive audio options for viewers.  As the consumer technology industry begins to diversify its choices with more models and more affordable products for viewers, broadcasters will continue to push ahead with plans to initiate NEXTGEN TV service in key markets throughout the country.  We’re also doing our part to help to educate consumers about the benefits of NEXTGEN TV,” said Pearl TV Managing Director Anne Schelle.

The Future of Television Has Arrived

Pearl’s promotional effort highlights the capabilities of NEXTGEN TV powered by the groundbreaking ATSC 3.0 standard. By merging over-the-air TV with the Internet, NEXTGEN TV is going to change the way viewers watch live broadcast television, Schelle explained.  Stations can now personalize their news, sports, live events and shows with interactive features that give viewers the content most relevant to them. NEXTGEN TV is a feature built into a growing number of new televisions and set-top receivers. NEXTGEN TV is designed to be upgradable so that the experience advances with the latest technology.  

An Eye on Future Innovation

Work is also now underway to develop cable compatibility standards for NEXTGEN TV, and broadcasters are introducing an interactive application in select cities that uses a common “application framework” developed by Pearl TV and the Phoenix Model Market Partners. The new framework provides users with the ability to access more news content, including weather and emergency alert information that is integrated with live broadcasts. The application platform is now open for third party developers.

Additionally, TV broadcasters in Detroit just launched a cooperative effort with the automobile industry called the “Motown 3.0 Test Track” to demonstrate the ATSC 3.0 datacasting capability of next-generation broadcasting for infotainment, emergency alerting, telematics and other data services delivered to connected cars.

“NEXTGEN TV gives broadcasters a direct IP path to viewers at home and on-the-go.  With a connected device, we know that television broadcasting will be a powerful tool for viewers who want new experiences and more content choices,” Schelle said.

More Models in the Pipeline

“We’re also encouraged by the initial rollout of NEXTGEN TV-equipped TV receivers from LG Electronics, Samsung and Sony, and we’re expecting more TV manufacturers to join in this year as more cities sign on-air with NEXTGEN TV.  And consumers will have the availability of set-top receivers such as the ZapperBox from BitRouter and HDHomeRun CONNECT 4K from SiliconDust that will give consumers with existing TV sets the ability to receive NEXTGEN TV broadcasts,” Schelle said.


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