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4K 4Charity Fun Run at IBC 2016

Elemental Technologies now announced open registration for the 4K 4Charity Fun Run, which takes place 7:30 am on Saturday, September 10 at Amstelpark, Amsterdam in conjunction with IBC 2016. Sponsorship opportunities are now available and participant registration has just started.

Registrations have doubled for each event in this series, and total gross donations now top $250,000 (USD). Among the sponsors for the 4K 4Charity Fun Run at IBC 2016 are industry leaders Aspera, Verimatrix, Dolby, ChyronHego and Xstream, and media partners NewBay Media Europe and Rapid TV News. The deadline for sponsorship commitments is June 30, 2016. Inquiries may be directed to

“IBC is thrilled to continue to support the 4K 4Charity Fun Run, held in September, and hope that this becomes an enduring tradition with a continuing legacy for the video industry” said Michael Crimp, CEO of IBC. “We are looking forward to a successful IBC and the 4K 4Charity Fun Run certainly adds another vibrant dimension to the show. We encourage exhibitors and attendees alike to join in with this healthy, fun activity which also supports good causes.”

The run celebrates advancements in video technology made by global media and entertainment industry leaders as well as the technology vendors who support them. It is open to all registered IBC attendees. The 4km (2.49-mile) running and walking event begins at 7:30 am and loops through Amstelpark, at the southeast corner of the RAI Exhibition and Convention Centre complex. After completing the run, participants can celebrate the event over light snacks and beverages.

“The media and entertainment industry’s support of the 4K 4Charity Fun Run Series is establishing a legacy of empowerment for communities worldwide while helping young people find new opportunities and hope,” said Laura Barber, 4K 4Charity Fun Run Series co-founder. “The rapid growth of this event has been fantastic, but the potential for its continued expansion is even more exciting. Please sign up today and help make an impact!”

All proceeds from 4K 4Charity Fun Run registrations will be donated to two worthy charities: Heifer International, a global charitable organization that helps bring sustainable agriculture and commerce to areas with a long history of poverty, and Jeugdsportfonds, a local Amsterdam charity that offers sports opportunities to children 4 to 18 years of age whose families do not have the financial resources to pay for an athletics club membership.

Registrations can be made at


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