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Carl Furgusson, VP Portfolio Management
News: Events

Best Virtual Reality Innovation Award for MediaKind

At IBC 2019 MediaKind has been awarded with a CSI Award for ‘Best Virtual Reality Innovation’ for its work in delivering 360-degree video as-a-service for live events. The awards, which CSI Magazine has been running for 17 years, recognize and reward innovation and excellence in the cable, satellite, broadcast, IPTV, telco, broadband/OTT video, mobile TV and associated sectors.

Carl Furgusson (pictured), Vice President, Portfolio Management, MediaKind, said: “We are delighted to receive a CSI Award for our work in enabling 360-degree video delivery. We have been recognized for pushing the boundaries of next generation, immersive viewing experiences. 

“There are a multitude of ways that 360-degree video content can be applied to re-shape the way viewers engage with live sports, esports, music and other forms of entertainment. Our cloud-based, live 360-degree video, operates on a pay-per-event service model, which provides the tools for broadcasters, operators, content creators and owners to access a simple, cost effective next generation solution.”

Cygnus 360° Events enables the efficient capture and processing of high quality live 360-degree video at 8K resolution and delivers content to the consumer with delivery bitrates of between 15-20Mpbs. From a single-high quality contribution source, live 360-degree video can be processed into suitable resolutions and formats for simultaneous live publishing to an operator’s app over public CDN, as well as via social media platforms. The solution also includes 24/7 technical support and monitoring throughout the staging and broadcasting of the event, reducing delivery risk and need for skilled staff on-site. 

With viewport adaptive tile-based 360-degree video, live capture can be increased beyond 4K resolution, without the need of the consumer display device requiring a matching capability for full resolution decode. While this increases image quality, it also results in lower delivery bitrates and associated CDN costs compared to previous methods of 360-degree processing and delivery.

At IBC 2019, MediaKind showcased how it is enabling content owners and originators, broadcasters and pay TV service providers to continually evolve and adapt in response to the latest shifts in the media landscape. Based on an IBC show theme of ‘Destination Media’, visitors to MediaKind’s stand experienced the full breadth of its next-generation solutions and services portfolio, the MediaKind Universe, and saw the value it enables through a wide range of real-world customer applications deployments. During the show, MediaKind demonstrated how its technology and solutions are helping customers deliver unique immersive experiences to everyone, everywhere. (9/19)

Picture: Carl Furgusson, VP Portfolio Management ©Ericsson

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