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Marco Bogarelli, designated Strategic Director for Wanda Sports Holding and Luigi de Siervo, designated CEO (Amministratore Delegato) of Infront Italy

New managers at Wanda Sports and Infront Italy

On June 20 2016 Marco Bogarelli will become Strategic Director for Wanda Sports Holding and Luigi de Siervo CEO (Amministratore Delegato) of Infront Italy.

Reporting directly into Wanda Sports Holding’s President & CEO Philippe Blatter, Bogarelli will contribute his in-depth knowledge of the sports business market with particular focus on additional key markets such as France, Spain and UK, searching for upcoming business opportunities. In his new role, he will also be responsible for anticipating trends in future media distribution and in the design of respective strategic concepts and proposals. Bogarelli will keep the role as Infront Italy's President in order to pledge continuity for the team, clients and partners.

Luigi de Siervo will complement the Infront Italy management team in the role of the new CEO, joining the company following a more than 20-year career in the industry, where he has held several leadership positions, focused on sales, business development and sport rights management. Most recently, he headed Rai Com SpA, a subsidiary of the Italian public-service broadcaster RAI, as CEO. The extended expertise of de Siervo into the media landscape will bring Infront Italy further skills to tackle new challenges. As new CEO of Infront Italy, he will build upon the existing portfolio and at the same time further diversify Infront’s strategy and business in Italy. In this role, he will be supported by the experienced Infront Italy team.

Philippe Blatter, President & CEO of Wanda Sports Holding and Infront Sports & Media: “We welcome Luigi de Siervo as part of our global Infront top management team. He will contribute his experience and market know-how to drive and further develop our business in Italy. Italy has always been and will remain a key market for us and we will spare no effort contributing to a successful sports nation and building a sports legacy.
Given Marco Bogarelli’s more than 30 years’ international experience in media rights management and sports marketing, Wanda Sports Holding will tremendously benefit of his strategic view in order to build opportunities of growth in the sports business market. He is the right person to develop and strengthen Wanda Sports Holding and to face the plan of growth we have. He will bring in his in-depth-knowledge of the global sports media market on a strategic level, creating new business opportunities in key European markets and developing new strategic approaches to the global sports industry.”

Marco Bogarelli, designated Strategic Director for Wanda Sports Holding: “I am proud of being appointed Strategic Director for Wanda Sports Holding. In my new role I will be responsible for developing new business opportunities for the Group, contributing also a continuous strategic view in the media and digital landscape. Additionally, I can give my strategic support in key rights-in agreements, counting on my network.”

Luigi de Siervo, designated CEO (Amministratore Delegato) of Infront Italy: “It is a great honour for me to join Infront, and contribute to the growth journey that the broader Wanda Sports Holding is undertaking. The Italian market is a powerful sports business economy, with high potential across multiple sports. I look forward to further developing the Italian sports business landscape together with the team.” (6/16)


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