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Said Bacho Joins EditShare as VP Sales EMEA
Said Bacho, VP Sales EMEA at EditShare

Said Bacho Joins EditShare as VP Sales EMEA

Said Bacho joins EditShare as Vice President of Sales for EMEA (Europe, Middle East, and Africa). His last job was Senior VP at London based Opertative. Prior to this he had different management positions in sales, marketing and business developement at Avid, Imagine Communications, Snell Advanced Media (SAM) and Grass Valley.

The technically savvy Bacho has a deep background in media enterprise solutions and will be responsible for executing go-to-market plans that enable customers to leverage EditShare production workflow solutions on-premise and in the cloud. 

“Said is well-positioned to guide our team, our customers, and our partners to success and deliver the world-class experience EditShare is known for," comments Conrad Clemson, CEO, EditShare. “We welcome Said's leadership to the team, where he will continue to drive the adoption of EditShare solutions across EMEA.”

Prior to joining EditShare, Bacho was senior vice president of international sales at Operative with a particular focus in growing sales and account management teams in EMEA. Bacho’s earlier roles include chief business development and marketing officer with Snell Advanced Media; senior vice president, EMEA with Grass Valley; vice president sales and marketing - Middle East, Africa, & South Asia with Imagine Communications; and managing director - Middle East and North Africa with Avid.

With multiple years of experience in media technology markets internationally, Bacho’s career has encompassed sales, business development, and marketing leadership, building and managing high-performing teams, direct sales and channel partner growth, driving significant increases in revenue and profitability, owning regional P&L, leading strategic M&A projects and driving company change and process improvements through effective field sales organization enablement.

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