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Infront gets Four Hills Tournament marketing rights for further four years

News: Business

Infront gets Four Hills Tournament marketing rights for further four years

The Austrian Ski Federation (ÖSV) and the German Ski Association (DSV) have extended the contract with Infront for the Four Hills Tournament by another four years until 2021/22. The cooperation began 2010/2011. Infront will continue to own all the marketing rights for the event worldwide.

The Four Hills Tournament is the biggest annual event in ski jumping with the legendary New Year's jump in Partenkirchen. It consists of four competitions held in Germany (Oberstdorf and Partenkirchen) and Austria (Innsbruck and Bischofshofen), always around the turn of the year.
Stefan Krauß, Managing Director of Infront Austria said: "I am very pleased that we can continue the cooperation for the marketing of the Four Hills Tournament with DSV and ÖSV for another four years. Both associations are among the most important representatives within the International Ski Federation (FIS) and the Four Hills Tournament is certainly one of the most traditional sporting events worldwide. It is a special honour for Infront to go into the third cycle together with the ÖSV and DSV."

Walter Vogel, Managing Director of DSV Marketing GmbH said: "The Four Hills Tournament is undoubtedly one of the most important premium products in international sports. Thanks to the good and close cooperation with Infront, we were able to gradually increase the quality of the tour for all four locations over the past few years. In this respect, the continuation of our mutual partnership is a logical consequence for all the parties involved, both from an economic as well as sporting point of view."

ÖSV-President Peter Schröcksnadel added: "I am pleased that the long-lasting cooperation with Infront and the DSV has been extended for another four years. This ensures that one of the most traditional sports events of the International Ski Federation can be carefully planned and further developed until 2021/22. The Four Hills Tournament is often referred to as the annual World Championships by media representatives, which is entirely justified given the athletes' starting list and by the services offered. How attached fans are to this event was once again made clear at the Bergisel Ski Jump this year. From early morning until the end of the ceremony, approximately 17,000 visitors have continuously celebrated and cheered for the athletes despite constant and heavy rain. Only a few other sports are so lucky to have such a fantastic audience."

The Four Hills Tournament is a traditional top event with a massive worldwide following. Ski jumping is one of the most popular sports on TV in Germany and Austria, and the Four Hills Tournament is the highlight of the FIS Ski Jumping World Cup.
Over the past few years, Infront has driven different image promotion initiatives, including the creation of a tour-specific brand identity that provides a high level of recognition among spectators. LED boards of the highest possible quality guarantee ideal sponsor visibility in all weather conditions. (1/18)

picture ©Infront