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Sky invests in cross-platform tools developer You.i TV

News: Business

Sky invests in cross-platform tools developer You.i TV

Sky has invested in You.i TV, a provider of software tools for addressing cross-platform app development. The deal is part of the larger You.i TV Series C funding announced in November 2018, and displays Sky’s commitment to backing innovative companies that help connect consumers to content they want to watch, wherever they want to watch it.

With this investment, David Beazley, Director of Software Engineering at NOW TV, Sky’s online streaming service, will join the You.i TV board alongside representatives from AT+T, Causeway Media Partners, and Kayne Anderson Capital Advisors.

You.i TV offers a video experience platform to deliver content across multiple platforms with a highly efficient architecture designed for maximal code reuse. Now supporting React Native, an open-source development framework pioneered by Facebook, You.i Engine One customers are able to realize the benefits of a unified app strategy, a video-first design and development toolset, and the continuous innovation and support of the broader development community.

“The backing of Sky, alongside our existing strategic investors, highlights the fact that You.i TV is at the forefront of the trend solving the world of device fragmentation as consumers demand content everywhere” said You.i TV CEO and Co-Founder Jason Flick. “With the support of this unparalleled group of strategic investors we look forward to fueling the expansion of You.i TV’s global footprint, developer community, and reimagining the ad experience”.

“Sky and You.i TV share a vision to connect customers to great content, via easy, frictionless user experiences. Through this investment, both Sky and You.i TV will be able to share learnings and gain insights into how world-class viewing experiences can be easily replicated across multiple devices”, added Beazley.

You.i TV is a privately held company whose You.i Engine One software platform enables TV and media companies worldwide to engage users, create customers, and ultimately fans. You.i Engine allows customers to build personalized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.

Organizations such as A+E Networks, AT+T, Fox, NBA, Twitch, and now, Sky are spearheading direct-to-consumer and OTT strategies using You.i Engine-powered TV applications. You.i Engine has been licensed in major industry genres, including entertainment, kids, sports, and news. (5/19)


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