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James O’Farrell

News: Business

Trickbox TV acquires Echo Eight live streaming businesss

Trickbox TV, a supplier of equipment and services for studio and location multi-camera productions for broadcast, video production, webcasting and live events, has acquired the live streaming arm of UK streaming and IT services company, Echo Eight. The company has also appointed its Director, James O’Farrell as Trickbox TV Head of Live Video.

The acquisition further strengthens Trickbox’s live streaming capability and expands its experienced team. It provides clients with reliable solutions and trusted workflows as the industry continues its shift to emerging IP broadcasts. Kit purchased by Trickbox as part of the acquisition includes multiple LiveU encoders.

Trickbox has recently completed a number of successful live streaming projects. In May, it live streamed a “fake news” PR stunt to celebrate the release of Jurassic World: Fallen Kingdom. Trickbox provided its Tower Bridge TV Studios so that the production team had a vantage point of a T-Rex used in the stunt, on a boat on the Thames. The studio also provided the team with a hub for the production. Trickbox supplied a LiveU bonded uplink unit, which was positioned on a second boat following the T-Rex, to send the live footage back to the studio via a LiveU server. This meant that the footage could immediately be edited for fast turnaround (and delivered to big screens across London).

Trickbox also recently completed a project for LiveHereNow, a specialist live music record Label/Production company. LiveHereNow required Trickbox to live stream a Q+A of the pop group Steps #PartyAtTheCinema event during a screening of its new DVD, Party On The Dancefloor (filmed in part by Trickbox in November 2017 for Toward Infinity), to a selection of Everyman Cinemas across the UK. The event was a great success.

James O’Farrell says, “I’m really excited to take on this new role at Trickbox and to assist with the company’s continued expansion into the live streaming market. Streaming live video provides a compelling and cost-effective way to reach wider online audiences. This latest project with Everyman is a perfect example, it opens up a range of possibilities for LiveHereNow and Everyman to stream from any location to cinemas across the UK.”

“We’re delighted to welcome James to the Trickbox team,” adds Liam Laminman, Managing Director, Trickbox TV. “He has a vast experience over a number of years and excellent contacts that will enable us to further expand the business over the coming months.” (7/18)

pictured: James O’Farrell

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