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Zero Density Partners with The Weather Channel

News: Business

Zero Density Partners with The Weather Channel

By adding Zero Density to their technology pipeline, The Weather Channel television network will utilize an array of advanced immersive virtual studio production tools to visualize what nature has planned, live.

Zero Density today announces that it will provide its cutting-edge virtual studio and augmented reality technology for The Weather Channel’s Immersive Mixed Reality presentations. The Weather Channel is determined to use the latest technology to create awareness among its audiences with visually-striking disaster scenarios. Zero Density’s hyper-realistic graphic renderings and Hollywood-level visual effects will communicate the vital message of the channel to their audiences more effectively. And The Weather Channel can easily do this all live.

“In our effort to continually evolve and enhance weather presentation and storytelling across all platforms, we’ve added Zero Density to our technology lineup for our Immersive Mixed Reality experiences,” said Michael Potts, Vice President of Design at The Weather Channel television network. “This addition will make our offerings even more dynamic and engaging.”

Ulaş Kaçmaz, Vice President of Sales & Marketing at Zero Density, said “The Weather Channel is an exemplary network both for the quality of journalism and their technology use. They strive to leave a mark on the audience with their stories and save lives rather than report it! Reality Engine has the toolset to make this happen.”

Reality Engine is a Native Unreal Engine, node-based compositor which offers the most photorealistic 3D virtual studio and augmented reality product in the industry. Zero Density will assist the network to transform and augment their 3D presentations to an unprecedented level. (11/19)

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