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Bart Spriester, senior vice president, video products at Harmonic

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OTT delivery innovations from Harmonic

At IBC2017, Harmonic (stand 1.B20), an expert in video delivery technology and services, will present ways for monetizing broadcast and OTT services and engaging viewers. A focus will be placed on solutions with simple migration paths to technologies like cloud, all-IP workflows, HEVC and UHD-HDR.

A range of solutions will be showcased, with support for all deployment models — including software appliances, cloud and hybrid environments, as well as software-as-a-service (SaaS) — to address the varying needs of video content and service providers and their specific workflows. Using Harmonic's solutions, service providers can deliver clear video at the low bitrates, gain profitability through targeted advertising across all screens and transition to a simpler workflow via technologies like the cloud, all-IP workflows, HEVC and UHD-HDR.

"Change is constant across the television industry. OTT services are becoming a requirement, cloud technology is transforming the way video content is produced and delivered, the migration to all-IP is well underway and 5G networks will impact the entire mobile video ecosystem," said Bart Spriester, senior vice president, video products at Harmonic. "Our customers need to adapt to this evolving media landscape, but change doesn't happen overnight. As video delivery partner, we know this and that's why we provide a solution for every type of workflow. At IBC2017, we'll demonstrate how traditional and emerging video service providers can deliver ultra-high-quality and personalized live and on-demand video services faster and more efficiently."

 

OTT Charge

According to own statements, Harmonic enables video content and service providers to deliver high video quality anytime, anywhere, on any device with its powerful VOS media processing suite of solutions for all deployment models, reducing bandwidth up to 50 percent for live streaming through its EyeQ content aware compression solution. During IBC2017, Harmonic will show the EyeQ solution live on the show floor, demonstrating analytics from a Tier 1 direct broadcast satellite television provider to improve quality of experience (QoE). Leveraging the latest innovations in video compression and cloud technology, Harmonic's OTT solutions allow operators to deliver a better QoE, with the ultimate goal of delivering broadcast video quality, with lower latency, which is essential for live events.

Furthermore, Harmonic will highlight network PVR, targeted ad insertion and UHD-HDR playout distribution functionalities. Harmonic provides an end-to-end UHD-HDR workflow solution that supports channel origination, live streaming and on-demand applications.

In addition, Harmonic will unveil its new Packager X and Origin X software solutions, which streamline OTT video distribution via on-the-fly packaging capabilities and broad support for streaming formats (i.e., HLS, DASH, MSS, RTMP) from the cloud, boosting monetization through live time-shift TV and VOD.

 

Bringing robust orchestration to the cloud

Harmonic has made transitioning to the cloud for media processing and delivery of OTT services more attractive by adding new capabilities to its VOS Cloud software and VOS 360 SaaS solutions. At IBC2017, Harmonic will showcase cloud playout capabilities, as well as unveil new orchestrated workflows for the VOS cloud family.

 

Mobile delivery

With predictions that 80 percent of mobile traffic will be video in two years, and Strategy Analytics reporting that worldwide revenue from mobile video will reach $25 billion by 2021, Harmonic will present solutions for the mobile delivery landscape at IBC2017:

  • Harmonic's EyeQ video compression optimization solution will be shown in the context of enabling operators to deliver a better QoE to end-users over constrained 3G, 4G and 5G mobile networks, leveraging EyeQ technology advancements and new packaging technology. During the demo, HD video will be delivered using minimal bandwidth (i.e., sub-500kbps) on a smartphone.
  • Also, the company will demonstrate a live end-to-end low latency workflow for distribution over CDNs utilizing the Common Media Application Framework (CMAF) standard, highlighting how operators can reduce the delay for OTT viewers to a level that is similar to traditional broadcast.
  • Harmonic and its ecosystem partners will present a 360-degree virtual reality (VR) viewing experience, featuring native UHD VR images, to IBC2017 attendees on mobile-based head-mounted displays.
  • The demonstration of Multimedia Broadcast Multicast Services (MBMS) over LTE, known as eMBMS, will show how popular content can be distributed in a one-to-many (multicast) configuration.

Harmonic will demonstrate its technology innovations at IBC2017, stand 1.B20, Sept. 15-19 in Amsterdam. (8/17)

pictured: Bart Spriester, senior vice president, video products at Harmonic

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