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News: Technology

Pixel Power to demonstrate virtualized playout

At NAB 2017 (Las Vegas Convention Center, 24 – 27 April, booth SL8320) Pixel Power will be demonstrating its software-defined tools including StreamMaster Media Processing and Gallium Workflow Orchestration in virtualized and cloud implementations.

Broadcast specialist Pixel Power focusses on the critical issues facing media companies, and particularly audience retention through branding and channel identity as well as high quality output. The company’s graphics and DVE capabilities are integral to its playout automation, even in virtualized and cloud solutions, providing all the functionality required in a single package.

Maintaining audience engagement and consistent branding remains a challenge, and Pixel Power also offers a suite of productivity tools. These include the popular Factory, which adds a layer of intelligence to the Pixel Power Clarity graphics engine, working with media management processes to automatically generate large quantities of promos, trailers and other marketing content, slashing 50% or more of the post production time and budget.

“Pixel Power has always been a software company, and now we can harness the power of standard platforms to build systems which are flexible and powerful,” said James Gilbert, CEO of Pixel Power. “We have developed our software to be completely modular, so we can construct a precisely tailored bespoke solution for any client, built from our standardized software building blocks. It also allows us to apply innovative pricing models to our products. Users can make their own choices about capital or operational expenditure, about purchased licences or pay as you use, and about discrete appliances, virtualization in a data centre or implementation in the public cloud. The result is that each user gets the system that is appropriate, effective, resilient and meets their business models, both when it is initially deployed and as their business evolves over time.”

Find Pixel Power at NAB 2017 on booth SL8320, where it will be demonstrating its full range of graphics, branding, channel playout, workflow and content creation automation systems. (2/17)