At NAB Show 2017, Ericsson (SU720) will illustrate how it is transforming television and empowering the next generation of TV providers through its unrivalled portfolio, service expertise and unique position at the intersection of software, cloud and IP, data and analytics, and 5G and mobile.
It will show how its pioneering solutions and services can offer mobile-centric user experiences to content owners, broadcasters and service providers, enabling them to differentiate and compete.
Throughout the show, Ericsson will demonstrate how it is maximizing the value of programing and enabling innovative technologies (such as Augmented and Virtual Reality and the latest in HDR) to enhance features and create content-rich, discoverable and immersive viewing experiences. It will show how it is enabling rich TV Anywhere and OTT services by delivering all business processes, content rights, consumer authentication and advanced analytics. The company will also highlight how its deep expertise in pure software based and dedicated ultra-high performance hardware compression can offer industry leading, end-to-end solutions to drive video delivery performance and efficiency.
Stella Medlicott, Vice President, Marketing and Communications, Media at Ericsson, says: “TV and Media is undergoing an unprecedented transformation, driven by the cloud, the shift to mobility and global connectivity. The growth of virtualization has helped the industry to move towards the adoption of an agile core, through software-centric and globally available media, while data-driven, personalized and targeted smart media is enhancing content discovery. The combination of our global business platform, our transformation expertise and ongoing investment in critical areas such as advertising, immersive technologies and 5G, offers all industry players the opportunity to differentiate, compete and realize their potential.”
Key spokespeople will present how the company’s smart and agile capabilities are helping customers to reduce complexity, significantly drive down cost and respond to the rapid rate of change across TV and Media. (2/17)