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Globo Olympic Studio

Globo at the 2016 Olympic Games

At the Olympic Games 2016 (August 3rd until the 21st) Globo will broadcast a total of 160 hours of sports content, including more than 100 hours of live transmission, mostly in prime time. A team of more than 2,000 professionals from diverse fields and areas has been trained for months and will closely follow the 400 athletes from the Brazilian delegation.

The TV network gathered a Dream team, bringing together some of the most important stars of Brazilian sports. Guga, Hortência, Giba, Gustavo Borges, Daiane dos Santos, Flavio Canto, Maurren Maggi, Tande, Emanuel, Fabi, Shelda and Lars Grael. They are twelve former athletes, who altogether have won 20 Olympic medals and dozens of world titles. And from the unique experience of those who have participated in the Olympic Games, they will comment on the competitions and translate the full dimension of the athletes’ emotions. The Dream team is part of a group of more than 30 sports commentators, which includes famous former soccer players, such as Ronaldo, Walter Casagrande Junior, Caio Ribeiro and Juninho Pernambucano, among other people involved in sports like Tiago Splitter (basketball), Fernando Fernandes (speed canoeing), Junior Cigano (boxing), Edson Luciano (athletics), Ana Amorim (handball) and Leandro Guilheiro (judo).

In order to overcome the logistical challenge of hosting the Olympic Games at home (there will be 42 sports modalities with 306 competitions that are worth medals, and simultaneous competitions concentrated in 33 locations of a single city), Globo divided its team into two groups in order to enable their mobility during the competition. Part of the team will work out of the Globo’s headquarters, at Jardim Botânico, and will cover the competitions held in the Maracanã arenas, the city’s South side and at the Deodoro Olympic Park, on the city’s West side. The other team will be based out of a Globo’s newsroom assembled at the IBC (International Broadcaster Center). In an area of 800 m2, reporters, cameramen, producers, and commentators will have their workstations, editing stations, meeting rooms, and everything they need to air the news on the competitions that will be held in the Olympic Park of Barra da Tijuca, on the West side of the city, and in the Engenhão, on the city’s North side.

Globo’s Game Headquarters are set in the heart of the Olympic Park. The Olympic Studio (photo) is the viewer’s court-side seats for the biggest sporting event on the planet. It is a technological, interactive and strategically located space, with an insider's view of all the arenas. Entirely made of glass and with a total area of 500 m2, the building has three floors: on the ground floor, there will be an interactive space with activities for guests; SporTV, which is Globo’s cable sports channel, is on the first floor; and Globo (broadcast TV) is on the second floor. The space serves as a base for the Olympic Games broadcasting, to welcome guests and to anchor all of the Brazilian TV news shows. TV Hosts will take turns as the studio’s masters of ceremony and they will take what the audience is saying about the Games into the broadcast: a huge screen will show real-time viewer interaction, whether they are anonymous, athletes or celebrities, through social networks with the hashtag #WeAreAllOlympic. The premiere of the Olympic Studio will take place on July 31st, when network programs will have special editions aired directly from the Olympic Park. Starting on Monday, August 1st, all of the network’s TV news will also be hosted there.

On August 6th, the day after broadcasting the opening ceremony, the sports competitions will begin to take place simultaneously and Globo will adjust its entire TV schedule in order to bring the best of the Olympic Games to every Brazilian fan’s home. At night, the 'Balada Olímpica’, a special program exclusively produced for the Olympic Games, will bring together music, entertainment and a review of key exciting moments in the Olympic day.

Until the end of the games, more than 2,500 stories and 30 special Olympic-themed series will have been aired in the TV programs and news shows. 

Innovation that brings people together

And since one cannot produce quality broadcasting without innovative technology, at Globo this is an entire dimension on its own. The mission is to make the audience feel closer and closer to the arenas and the athletes. And, by doing so, the tactical table comes into play. The tactical table is a graphic resource that helps commentators to explain the athletes’ strategy and the highlights in the sports events coverage in a simple and intuitive manner. Through the table, one can recreate plays with augmented reality, by virtually displaying miniature teams, and analyzing strategies during matches, so that the audience can have a better understanding of what is happening in the competitions. Technology developed by Globo permeates the Olympic arenas with new versions for basketball, volleyball, beach volleyball, handball and even swimming broadcasts. And in the virtual soccer field, another striking feature is gameplay, which recreates plays such as if in a video game.

Broadcasting will also count on the first 4K Mobile Unit with IP interconnectivity in the world for coverage of the volleyball matches, at Maracanãzinho. This innovation is the result of a partnership with Sony and aims to ensure the best broadcast image quality. This Mobile Unit is prepared for both 4k technology and future technologies. In another partnership, this time with the Japanese broadcaster NHK, Globo will make the first 8K live broadcasts open to viewers during the event. According to experts, 8k broadcast offers the most advanced standard in terms of image quality noticeable to the human eye, with a resolution 16 times higher than HD. The sessions will be held at the Museu do Amanhã, in downtown Rio de Janeiro, and will include the broadcast of the opening and closing ceremonies, as well as several sports competitions. Complete information about the programming schedule and registration for sessions will be available on the website of the Museu do Amanhã - www.museudoamanha.org.br.

Since one of the features of the Olympic Games is that the competitions are held simultaneously, Globo will offer a second exclusive channel, 24 hours dedicated to broadcasting the Olympic Games, through its on demand video platform, Globo Play, and Globoesporte.com, Globo’s online sports portal. 'Play nos Jogos’ will be free of charge and with open access to users throughout Brazil. It will offer 24 hours of programming and complementary content to that aired on broadcast TV, with competitions exclusively broadcast on digital platforms, flashes of the highlights of the day and the ‘Balada Olímpica’ TV show. The main sporting events aired by Globo will also be available on digital platforms throughout Brazil in simulcasting, i.e., simultaneous to the TV broadcast. In addition to the live broadcasts, users will also have access to on-demand material, and will also be able to search for competitions already aired within a catalog sorted out in terms of athletes, sports and countries competing. 

The Olympic spirit

Globo’s historical coverage does not start at the beginning of the Olympic Games. Since Rio de Janeiro was announced as the 2016 Olympic Games host city, Globo knew that the Brazilian people would be more than viewers, they would also host this great event, where widespread sports are mixed with other less known ones. That is why the Olympic project began 500 days before the opening ceremony, in March 2015.

Much more than a competition, the Olympic Games are the world's biggest example of inspiration and overcoming challenges. And, so as to awaken the Olympic spirit in each Brazilian, Globo packed both its schedule and communications with the 'We are all Olympic’ concept, which draws a parallel between the motivation that drives athletes to overcome limits and common people to make their dreams come true. In transmissions, the concept and its signature appear in institutional films, many of which are not directly related to sports, such as the countdown of a year before the beginning of the competitions; in school campaigns; as a homage to the International Women's Day; in Social Responsibility actions; as well as in specific films about the Olympic Games, which show that, in sports, just like in life, there are no ends, only new beginnings: there are no finish line for athletes; when a record is set, it opens the space for a new benchmark to be reached. This is how athletes win and inspire us to win as well.

The concept was also translated into music, with versions recorded by the Los Angeles Symphony Orchestra and by prominent names of Brazilian music, such as Zeca Pagodinho, Michel Teló, Carlinhos Brown, Luan Santana and Ivete Sangalo. Presented in early 2016, the song became the signature of content dedicated to Rio 2016 Olympic Games, wrapping all of Globo’s programming in the same Olympic spirit. 

Broadening engagement beyond the TV screen, the collective movement is also present in social media. Globo’s social media profiles, which are an Important point of conversation and interaction with Brazilians, reinforce the Olympic spirit of the other platforms. A countdown started 100 days before the beginning of the Olympic Games, built on images of sports talents and commentators from Globo’s ‘Dream Team’. The highlight of the countdown is the viewer’s participation, who, on a daily basis, send photos about the Olympic spirit to be posted on social media. During the event, Globo’s profiles will bring exclusive content from the Olympic Studio and the venues in which competitions are being held. The campaign package also counts on the activation of the hashtag #WeAreAllOlympic, in a collaborative initiative to get people mobilized by the Olympic spirit to share their photos. 

On the Internet and abroad

The Olympic Marathon is also extended to the Internet. At Globoesporte.com, the competition starts earlier. As of July 10th, the portal will plunge into the event and will have an entirely new look, from the portal’s home page to its news feed. About 150 professionals will be exclusively dedicated to GE.com, on the streets, arenas and in the writer’s room during the Olympic Games. The portal will cover 100% of the competitions, from the most popular to the most unusual sports, so that viewers have access to everything about their favorite sport. Before the Games begin, viewers will be able to enjoy a series of special projects, with infographics, videos and interactivity. During the competition, the site will cover all the events and scores updated in real time, which will be made available at its home page, so that the viewer quickly gets to know what is happening at that moment in the Olympic Games.

Globo will also take a some of the Olympic spirit to Brazilian communities that reside in other countries. On its international channels, a new and exclusive TV show on Rio de Janeiro will be aired during the event. On 'Play Rio', the viewer will get to know what the athletes are doing, which tourist attractions they are visiting, what tourists and Brazilians are experiencing in the city, among other things, always focusing on behavior, with an informal and amusing tone. This TV show will be aired on a daily basis and might also show excerpts of the competitions. The subscriber will also find information about the event on the evening TV news, which are part of the channels’ regular programming. Thus, Globo elevates its viewers’ experience and allows them to get a feel of the atmosphere in Rio even away from Brazil, satiating to some degree the viewers’ nostalgia. 

The biggest coverage also on cable TV

SporTV, Grupo Globo’s cable TV sports channel, prepares its biggest sports coverage ever and will broadcast 100% of the live competitions in 56 signals on TV and on the internet. Between August 5th and 21st, over 4,000 hours of broadcasts, with the participation of 35 narrators and 110 prominent commentators, such as Romanian Nadia Comaneci (gymnastics),  American Mark Spitz (swimming), Cuban Javier Sotomayor (diving), and many others. For the Olympic Games, SporTV expanded its number of channels and offers, at the touch of a button on the remote control, up to 16 SporTV HD channels, which will be centered on specific sports. In addition to the coverage on television, Globo will make other 40 signals available and live to the fans on the internet at no additional charge. Altogether, the subscribers will be able to choose from 56 different broadcast options and follow everything that happens in the biggest sporting event in the world.  All you have to do is to be connected to have access to this experience, anytime and anywhere, on your computer, smartphone, tablet and other devices.

On the other hand, on SporTV Play, which is the channel’s video on demand platform, viewers will find several special programs that can be viewed and reviewed whenever and wherever they want. Through this platform, a highly interactive video player will also be provided on other screens. In this way, fans will be able to navigate through the screens, pause or rewind the broadcast, and even choose the events by date or sport according to their preference.

Fans will also get more inside views of the Olympic Games with the application SporTV Rio 2016. With constant updates, viewers will have access to the channel’s programming schedule, the medals chart and videos of live and on demand broadcasts, and they will be able to enable alerts and receive notifications when the major competitions are being held or when their favorite athlete is competing. This functionality will also be found on other SporTV platforms. The app will be available for download on Apple, Android and Windows Phone smartphones and tablets.

The channel's coverage will include SporTV.com. When accessing the page, the user will check everything that happens in the Games through the ' Olympic Almanac’, news, special reports, photo galleries, videos, calendar, programming schedule, medals chart and other relevant statistics for sports fans. (8/16)

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