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PlayBox Technology CloudAir graphic user interface

PlayBox Technology advancing into SaaS

PlayBox Technology, television-channel-in-a-box brand, announces for IBC 2015 (stand 8.B70) a major addition to its product range. CloudAir streamlines workflows to deliver television from the cloud. According to the producers it can lower the capital expenditure cost of running established and start-up television channels.

Don Ash, PlayBox Technology Managing Partner and Director of Sales, says: “Available either on a standard licensing or SaaS (software-as-a-service) basis, CloudAir will offer broadcasters and content owners unsurpassed freedom in the style and scale of their operation and in the way they want to fund their business. It is designed for start-up ventures, established television channels and anyone who wants to deliver content, from a single event to a 24/7 television channel. CloudAir is a unified workflow environment based on an set of software centric modules.” According to Don Ash, CloudAir will provide all the features PlayBox Technology offered so far plus more flexibility in format handling and transcoding. The software development resources shall enable to support practically any standard, whether for terrestrial, satellite or online viewing, live, near-live or catch-up.

“CloudAir can be tailored to provide exactly the capabilities customers require for their current activities. Our range of modules embraces ingest, source transcoding, quality control, media asset management, production, post-production, subtitling, scheduling, playout and transmission. CloudAir can be operated in fully automated mode with the option of making schedule alterations or live inserts at any time in response to late-breaking news,” Don Ash adds. “All CloudAir modules are controlled via a new unified interface which can be learnt quickly, is easy to operate and can be used locally or remotely via a standard HTML web browser. Each element of the control interface provides the information an operator needs to process the task in hand, including the freedom to decide the order in which these processes are performed. Automated alerts warn if any element of a schedule requires additional attention before being transmitted.” (9/15)

image: PlayBox Technology CloudAir graphic user interface 

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