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ENCO and Broadcast Pix Empower TV Newsroom

News: NAB Show 2018

ENCO and Broadcast Pix Empower TV Newsroom

ENCO, a leader in automated broadcast and production workflows, and Broadcast Pix, the pioneer of integrated production and control systems, have come together to deliver a flexible, cost-effective newsroom production and playout solution that supports the MOS (Media Object Server) protocol, and interfaces with Newsroom Computer Systems (NRCS).

ENCO and Broadcast Pix, which have previously teamed to empower automated production for Visual Radio, are globally renowned for their leadership in price-to-performance balance. Both companies excel in providing customers with technically advanced solutions that drive new business models, while reducing labor and equipment costs in the broadcast workflow.

At the upcoming 2018 NAB Show ENCO (N3824) and Broadcast Pix (SL8320) will highlight their new TV Newsroom workflow at their respective booths, along with a previously-introduced integrated solution for Visual Radio. The TV Newsroom workflow integrates ENCO’s MOM (Media Operations Manager) automated video playout with Broadcast Pix IP-based integrated production switchers, providing all the functionality higher-end stations require while remaining affordable and accessible to all customers.

Direct integration with MOM—which brings together multiple workflow operations across graphics, media asset management and more with game-changing ease of use—ensures that Broadcast Pix customers benefit from the automated playout, MOS-gateway capabilities, and Newsroom Computer System (NRCS) features inherent in ENCO’s automated solutions. This allows journalists and news producers to access MOM asset libraries directly from within the NRCS user interface, and incorporate MOM elements like graphics, audio and video into scripts. Rundowns are automatically synchronized with the MOM system, which can then play out assets.

MOM customers also benefit from the NewBlueNTX proprietary motion graphics, titling and visual effects capability that Broadcast Pix has integrated across its BPswitch product line.

“Through this technology partnership, we can now offer a TV newsroom solution that can adapt to the needs of any TV newsroom, while putting high-end features within the reach of more cost-conscious smaller to mid-sized TV stations,” said Tony Mastantuono, product manager, Broadcast Pix. “Working closely with our valued partner, we’ve created yet another fully integrated solution that combines the strengths of our respective products into a flexible, yet powerful solution.”

Visual Radio Engagement

The new TV Newsroom workflow solution marks an evolution in the ENCO and Broadcast Pix professional relationship. The two companies previously collaborated to simplify control of Broadcast Pix video switcher sources in automated workflows for TV and Visual Radio.

The latter is particularly interesting to radio broadcasters seeking a way to engage streaming audiences through a dynamic multimedia experience delivered over web and social media platforms. When fully integrated, Visual Radio combines ENCO’s DAD radio automation and Presenter Management for radio playout, with multi-camera studio production capabilities developed by Broadcast Pix.

By leveraging both companies’ respective technologies, Visual Radio offers built-in intelligence that eliminates some of the more complex tasks traditionally associated with high-end, studio-based video production. 

“While today’s media organizations share the same basic workflow goals, they need flexible solutions that can be tailored to their unique operational needs and budgets,” said Ken Frommert, president, ENCO. “Our mutually beneficial partnership with Broadcast Pix enables us to advance the price/performance of our respective products, while expanding our opportunities to reach and serve new markets.” (3/18)