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Ross invests in FTG

News: Virtual Reality

Ross invests in FTG

The Future Group (TFG), a Norwegian new media company, announced the participation of Ross Video in the company’s Series B funding round. The 7-figure investment from Ross Video is part of a strategic partnership between TFG and Ross.

This marks an important step in the Company´s efforts to reach its goal of $12M in series B funding – representing one of the largest European raises in the tech sector.

TFG is creating “The Future Universe”, a revolutionary social entertainment platform that melds TV, gaming, brand awareness and social shopping (e-commerce) into a holistic experience like no other. Combining cutting-edge movie special effects pioneered in “The Matrix”, with VR and storytelling/product positioning for brands, The Future Universe communicates through every screen: PC, mobile and primetime TV. No headsets or other gear are required to access or participate in this new experiential platform.

“We are very excited to have Ross as a development partner and we see their investment as an expression of deep confidence in us and a commitment to changing the future of television,” said Jens Petter Høili, co-founder and Chairman of The Future Group. “There is no other video production equipment company in the world that has their expertise and their history of successfully bringing innovation to the market. We are already seeing amazing results from our cooperation and look forward towards establishing a new benchmark for state-of-the-art visual effects.”

Ross will combine its proprietary VR technology with TFG’s 3D/VR/AR content to launch an interactive VR game show in 2016, igniting a new era of entertainment. TFG is partnering with one of the world´s largest TV content production and distribution companies to develop the game show, which will be the first of several show formats to be launched.

“Ross began its relationship with TFG as a technical collaboration, because we were intrigued by their ambitions and saw the immense potential in solving the challenges and how closely they were aligned with our own aims in certain areas. We have now moved to invest in TFG because we see this as the ground floor of a shift in the way media will be produced and the way it will be consumed. We firmly believe TFG will play a major role in driving this development,” commented David Ross (photo), CEO Ross Video.

Core Ross technology used by TFG was presented on the Ross stand at IBC 2016 as part of a complete virtual and augmented reality production studio that showed how VS/AR can be used to produce big productions in a compact space, enhance the look of a production and reduce costs.

The Future Group AS has developed a social entertainment platform for TV, mobile and desktop that lets you play in and actually enter a fully-rendered game environment where the real and imagined worlds become one. The Future Group introduces a combined TV, gaming and product experience within a social context, creating a truly integrated and interactive media arena. A weekly prime-time game show debuting worldwide in 2016 from one of the world’s largest production companies will allow contestants to enter and interact with these virtual environments for televised competition. Show participants will also compete against millions of home viewers, and an integrated social network will allow cooperative efforts to win prizes in an ongoing and immersive entertainment experience like no other. (9/16)

photo: David Ross, CEO Ross Video